Directional Alignment

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"We certainly entered into a fee for service arrangement, but at the end of the day they gave much more than a fee for service, number 1, and number 2, we just learned a lot and our organization is better because of the service W3 provided to us."

Directional Alignment

Every organization should have a clear plan for both its business units and overall corporate direction (strategy). However, setting a sound strategic course that each business unit(s) can align itself to can be daunting, because we live in an age of accelerated innovations, technological advancements, and market changes. Companies can no longer operate with a fixed long-term strategy. Both the corporate and business unit direction must be agile enough to adapt to the disruptive shifts and evolutions that are prevalent in today’s exponentially changing markets. Additionally, organizations cannot rely solely on having agile strategies. They must also have business unit processes in place that can also adapt and morph accordingly. After all, the most successful organizations are ones that have all business units aligned with the overarching corporate strategy at all times.

An Adaptable and Proactive Strategy is Key

Over the last 30 years, our team has discovered certain premises that are vital to successful strategies and the organization’s overall alignment to the overarching direction. Using aggregated past learnings and data, we have developed a substantiated and sophisticated process for helping organizations establish, align, and react to adaptive strategies called Directional Alignment. This process is a team-based planning method that includes everyone in the organization, from C-suite management on the corporate level through each level within a business unit. Our clients find our adaptive and proactive framework to be relevant and needed to navigate the current market complexities and mitigate risks inherent to the intangible nature of long-term strategy.

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